William is an 18-year-old cross country cyclist from Wingerworth is part of the Great Britain Junior Academy, who finished 10th in the World Junior Cross Country Championships and 10th in the European Junior Cross Country Championships, as well as eighth, 10th, fourth and 10th again on the World Junior Cross Country Series.
William says: "This upcoming year will be the first year I will be able to dedicate myself full time to cycling. As a member of the British cycling senior academy, I plan to be competing in multiple international events through out the MTB season In the summer.
"Before then, I will be training through the winter as well as racing some cyclo-cross which will aid my development, as it provides a fast technical racing during the winter.
"My long-term goal is to become a highly competitive elite rider on an international level, and one day compete in the Olympic Games. The support ICON have given me has been very useful in getting to this level and I'm pleased they are continuing to aid me."