This Girl Can
Tackling barriers head on
The This Girl Can campaign was launched in January 2015 to tackle head on the barriers that stop millions of women being more active.
It has been a huge success, with more than 170,000 Facebook likes and more than 54,000 followers on Twitter secured in the aftermath of the campaign's launch.
The This Girl Can campaign aims to boost the number of women getting active.
Women of all shapes, sizes and abilities
Led by Sport England, it is the first of its kind to feature women of all shapes, sizes and abilities that sweat and jiggle as they exercise.
It seeks to tell the real story of women who exercise and play sport across Derbyshire and the rest of the country by using images that are the opposite of the idealised and stylised images of women we are now used to seeing.
"Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are among the hard-hitting lines used to prompt a change in attitudes and help boost women's confidence.
Overcoming a fear of judgement
This Girl Can video
Research carried out by Sport England reveals that by every measure, fewer women than men play sport regularly - two million fewer 14-40 year olds in total.
Further insight found a fear of judgement - on appearance, ability or how they chose to spend time on themselves - puts women of all ages off exercising.
Derbyshire Girls Can
The This Girl Can has inspired women and girls across the county through a range of projects and activities.
By reading a few of the case study examples below, you will see that These Girls Can!
Women and Girls in sport practical guide
Sport England have created a fantastic guide called 'Helping women and girls to get active: a practical guide', the guide will help you get more women and girls in your area active - even if you're not directly involved in the sport or leisure sector.
It provides hints, tips, suggestions and answers to your questions about how to attract more women and girls to your sessions.
This Girl Can Coach
Reach is a national campaign run by sports coach UK that focuses on inspiring more women to get into coaching.
Coaching is about helping people of all ages and abilities to get active, stay active and get better while being active. To do this you need a great set of interpersonal skills to which will bring out the best in everyone taking part in your session. Reach can help with that. On their website there is information to help you that includes hearing from women all around the UK who have done just that.
To find out more visit the Reach website: www.reachintocoaching.co.uk
Women and Girls in sport insight
- What Sways Women to Play Sport #swaytoplay - assessing the question of what the key influencing factors are that get women playing sport
- The Ideal Sports Club for Women - the factors that create the ideal sports club environment for women
- Women and Informal Sport - why informal sport settings appeal to women
- Go Where Women Are - explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active and what this means for sports and exercise activities and initiatives.
Women in Sport have a vision is to transform sport for the benefit of every woman and girl in the UK by working with organisations within Education, Sports and the CSP network.
Sport England recognise the importance of getting more women and girls active and are working hard to persuade more to adopt lifelong sporting habits.
National Governing Bodies (NGBs) have their own initiatives to get more women playing sport and offer support and resources. For example, British Cycling co-ordinates the Breeze programme that aims to get more women into riding bikes for fun.