Sport England Sports Market Segments web tool

Sport England has developed an online tool to help sports organisations in their bid to get more people playing sport.

The interactive tool helps organisations to know more about their potential customers so they can offer the right sport in the right place, targeted in the right way.

In just a few clicks, sports clubs, governing bodies, councils and other providers can find out which sports local people are likely to play – or would consider playing.

The innovative tool brings together Sport England’s insight and research on sports participation, with information held by Experian and Ordnance Survey.

Free and easy to use, Sport England’s Sports Market Segments web tool helps sports groups to explore and map people's likely sporting habits within a particular street, community, local authority or region.

To use the Sport England Sports Market Segments web tool go to http://www.sportengland.org/research/market_segmentation.aspx (opens in a new window)

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