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Everyone active, enjoying sport
and achieving their personal best


Marketing your club effectively is essential to its success.

Effective communication

To successfully market and promote your club or group, you need to know what you can offer people and how to effectively communicate it.

Club Matters provides resources and support on planning your marketing and exploring what different marketing options are available to implement this.

They also provide online modules that take 30 minutes to complete on:

  • Developing a Marketing Strategy – gives you the tools to develop a good strategy
  • Evaluating Marketing Options – what to consider when choosing a marketing method, such as social media, websites or sponsorship.
  • Local marketing within your community – get in touch with your Local Authority to find out who your club or group can link with to promote your offer.
  • Marketing support through your National Governing Body (NGB) - get in touch to find out how can often support your club.

Use social media to promote your offer.

Use social media to connect to your local community and promote your club or group offer: