James Cracknell helps launch new physical activity campaign for Derbyshire
James Cracknell OBE, double Olympic gold medallist for rowing, has visited Derby to help launch a new campaign to engage Derbyshire’s 18 to 24 year olds in physical activity.
Derbyshire County Primary Care Trust and Derby City Primary Care Trust have been selected to jointly run the pilot project, and as part of this a new micro-site has been launched within the NHS Choices website with a host of information about what activities are available within the city and county.
The project is also closely linked to Derby City Council’s b-active campaign, which is now extending its focus to adults as well as children, and Derbyshire Sport’s Active Derbyshire campaign that aims to encourage county residents to become more active.
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